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Challenging market, uneven offering

As is well-known, Canadian agencies of all sizes have begun offering HR marketing in the wake of the labour shortage by providing services such as employer branding. The impact of these initiatives has not been uniformly positive, with client skepticism fuelled by proposals that vary enormously and whose value is difficult to assess. A number of factors have contributed to this sense of disenchantment on behalf of clients. There is a marked tendency to churn out creative concepts when developing ad campaigns for recruitment initiatives, instead of conducting initial research to form a solid positioning strategy based on a real-world EVP (employee value proposition). Roll-out is then often patchy, with little support given to internal deployment of the employer brand to ensure talent retention, and a tenuous capacity to support either HR operations or recruitment efforts. The result? An employer brand that is reduced to a simple creative concept and, more often than not (and more importantly) fails to generate the anticipated ROI. This is the backdrop for launch by indie creative agency Camden of an HR marketing partnership with specialist talent acquisition consultancy Humanify to provide a full suite of services. Camden is leveraging its 20-year HR marketing track record, while Humanify has been offering commission-free, on-demand recruitment and project management since 2015.

Introducing full-spectrum employer branding 

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This partnership is built on the synergies shared by two international organizations with complementary expertise and shared values of humility, transparency and an instinct to unearth new ways of achieving goals. From theory to practice in the field, this unique offering addresses the critical need for often under-resourced capabilities within talent acquisition teams to convert candidates generated by employer branding campaigns. Camden’s proven track record in employer branding, combined with Humanify’s capacity to convert candidacies generated by acquisition initiatives, form an outstanding offering. Camden X Humanify takes charge from A to Z.

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Our services

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Qualitative (workshops, focus groups), quantitative (survey) and sector-specific research (deductive analysis of HR competition, trend analysis, etc.)

 

Comprehensive diagnosis and insights

 

Employer brand positioning strategy and EVP creation of the EVP

 

Creation of the employer brand concept, manifesto and employer brand book

 

Strategic rollout plan for the employer brand

 

Internal audience program and activation: engagement, loyalty, retention

 

Recruitment program

 

Recruitment media strategy: mass media, digital, programmatic, etc.

 

Production and rollout of creative assets

 

Social content strategy and internal communications (newsletters, etc.)

 

Design, variations and production: photo, video, motion design, etc.

 

Assessment and validation of incoming CVs

 

ATS search and optimization

 

Sourcing, targeted and niche recruiting

 

Headhunting and pipeline creation

 

Community and talent pool management

 

Interview management

 

Optimization of talent acquisition processes

 

Training and coaching of managers on the candidate experience

 

Support for internal deployment of the employer brand, continuous improvement

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Responding to urgent needs while building
for the future 

These services are modular and adjustable, depending on client needs. They can also be deployed alongside urgent recruitment tactics that a client may have instigated in response to pressing HR needs that cannot wait for an entire employer brand project to be completed.

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Turbocharged projects, measurable results 

This new partnership also aims to simplify and facilitate the client experience while accelerating the management of employer brand projects. The offering is based on demonstrable value and measurable results, driven by an outlook that emphasizes ROI and continuous improvement.

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A transparent
fee structure 

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Transparency is at the heart of the Camden X Humanify partnership. With us, you’ll get a clear picture of the roadmap, deliverables and timeline. Employer branding development and rollout will be priced at a flat rate by Camden, while recruiting will incur no commission fees for candidates who are hired after being sourced by Humanify’s team, since management and recruitment fees are charged as blocks of hours tailored to your specific situation. The bottom line? No project overruns and commission-free recruiting. The best of both worlds.

Our door is open.
No pressure. 

Do you plan to work on your employer brand? Are you looking to improve it or making it perform better? Is recruiting your priority? Whatever your situation, call us to talk about it and find out more about how we can help your organization.

Félix Major

VP Business Intelligence

Camden

514-952-1831

f.major@camdenpublicite.com

Charlène Brahim

Senior Partner
Humanify
514 992-7501

cbrahim@humanify360.com

About

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Camden.png

Camden is a creative agency founded in 1991 that currently employs over 80 people at its offices in Toronto, Montreal, Lyon and Hong Kong. It offers a full range of services that include strategy, advertising, employer branding, social media content and production. The agency has over 120 clients and brands across almost every sector, among them: Intact Insurance, Sobeys, Puma, Recipe Unlimited (Montana’s, Swiss Chalet, St Hubert), Clarins, Decathlon, EssilorLuxottica, Kodak, Transitions lenses, ELNA Medical, Jamp Pharma, Nudestix, Natixis Investment Managers, Pratt & Whitney Canada, Canadian Federation of Municipalities, Retired Teachers of Ontario (RTOERO), Vinci, Look Cycle, and FC Barcelona. Camden is the creative agency for brands with drive.

To find out more, visit camden.agency

About

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humanify.png

Founded in 2015, Humanify is an operations and recruitment consultancy whose 60+ consultants serve over 250 clients in Canada and overseas. Inspired by the motto “innovation in everything we do”, the firm is disrupting the recruitment industry with a flexible business model based on blocks of hours and service packages, a much-needed alternative to the elevated commission- based fees based on talent salaries that are charged by traditional headhunting firms. Humanify works seamlessly to tailor a process specific to each mandate by becoming an extension of the client’s in-house team.

To find out more, visit humanify360.com

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